Measure your form’s completion rate

Use your own form’s current performance data rather than an unsupported platform-wide benchmark.

1 min read · Last reviewed

On this page

Select a screenshot to enlarge it.

Steps

  1. Open Results → Insights for the intended form.
    Use the intended date and device filters. The example metrics are not a performance benchmark.
  2. Select the relevant date and device filters and apply them. Inspect Starts, Completed, and Completion rate together.
    Set the intended date and device filters. These empty-demo metrics are not a performance benchmark.
  3. Review question drop-offs and compare a suitable sample before and after a change.
  4. Test whether unclear wording, long tasks, validation, or a broken branch explains a drop-off.

Check before you rely on it

The current Insights screen describes completion rate as completed out of starts. A rate based on very few starts is unstable.

If you need help

Do not compare campaigns with different audiences or filter scopes as though the design alone caused the difference.

Contact support with the relevant screen, time, and a redacted description. Keep credentials and private respondent information out of screenshots.

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